One of the questions I get asked the most is, "What should we wear?" And honestly... there's no single right answer.

The best outfits aren't the trendiest ones or the fanciest dresses. They're the ones that feel like you.

If your family lives in denim and sneakers, lean into that. If you're all about floaty dresses and boots, amazing. If bright colours make you happy, wear them. Your photos should look like your family, not someone else's Pinterest board.

The goal isn't to dress up as someone you're not. It's simply to wear a slightly more polished version of what you'd normally choose.

Family wearing coordinating outfits at the beach during a photoshoot

Start with one outfit you love


Choose one outfit that makes you feel amazing, then build everyone else's outfits around it. It might be Mum's favourite dress, your little one's adorable overalls, Dad's favourite overshirt, or a jumper you always get compliments on.

Once you've chosen your starting point, pull colours and textures from that outfit to create a look that feels connected without everyone matching exactly.

If you're unsure, send me a photo of everything laid out on the bed. I'm always happy to help.

Photo of my family by Kylie Maree Photography

Beachy family sitting in the back of their 4WD after a beach photoshoot
Family photoshoot skateboarding at sunset on a rooftop carpark in Penrith

Dress for the location & activity


Think about where we’ll be taking photos and what you’ll be doing. If we’re at the beach, light and breezy outfits (and bare feet!) make sense. If we’re in a field, warm earthy tones and cozy layers look beautiful. The goal is for your outfits to make sense for the setting so that everything feels natural and effortless.

A mother sits on a white blanket in a wildflower field with her two young children, surrounded by yellow blooms and trees.
Young girl in pink dress and heart sunglasses poses at a retro diner table inside Dolly's Milk Bar donut shop.

Pick a colour scheme that flows


Gone are the days of everyone wearing beige. Soft earthy tones will always photograph beautifully, but don't be afraid to add colour if that's your vibe. Rich blues, forest greens, mustard, rust, dusty pinks, olive, warm reds or even fun prints can look incredible when they're balanced together.

Rather than everyone wearing the same colour, think about choosing a palette that complements each other. The goal is harmony, not matching.


A few things to avoid:

  • Large logos or graphics that pull attention away from your faces.
  • Neon colours, as they can reflect onto your skin.
  • Everyone wearing exactly the same thing.
  • Clothes that need constant adjusting or make you feel uncomfortable.
family in coordinating outfits during their beach session splashing in the waves

Add texture & movement


Texture brings photos to life. Think linen, denim, chunky knits, corduroy, cotton, lace, leather jackets, overalls or layered outfits. Mixing different fabrics adds depth and keeps your gallery feeling relaxed and natural.

Examples of patterns and textures in clothing to wear at your family photoshoot
Family session at the beach with two boys running under a blanket in the air

Little details that make a big difference


  • Small accessories like a hat or delicate jewellery can add a nice finishing touch
  • Shoes matter! Neutral tones work best, and barefoot is perfect for beach sessions
  • A cosy blanket to snuggle in or a rug to sit on (or run  under!)
  • Comfort is key - if something feels stiff or too tight, you’ll notice it in the photos
Family photoshoot in long grass and mother with long white dress
Family in neutral outfits sitting on the beach for photoshoot

A little extra perk – My Client Closet


Did you know, I also offer a selection of beautiful dresses in my client closet that you're more than welcome to use for your session! You'll receive a Client Closet Guide with your welcome email, showcasing all the available options.


Need more inspiration? Check out my Pinterest page for outfit ideas and styling tips!

Let’s Capture Some Beautiful Memories!



Now that you have a better idea of what to wear for family photos, let’s get you booked in! I’d love to help you create gorgeous, joy-filled images that you’ll treasure forever.